'That which we are, we are all the while teaching, not voluntarily, but involuntarily.' – Ralph Waldo Emerson
What we celebrate becomes our culture. What we honour becomes the values of the group. What we reward becomes the goals of the organisation. What we elevate becomes the model our people conform to. If we say our culture is evangelism but celebrate education more, then we will become educational more than evangelistic.
If we honour those that add people to the church then others will start adding people too.
If we reward those who do not achieve our goals we will not achieve our stated aims. This is poor leadership. If we elevate people who cause church growth others will imitate them and the church will grow.